Project Initiation
Overview
Launch projects with clear charter, stakeholders, and success criteria
Steps
Step 1: Understand the opportunity
Clarify what the project is about and why it matters:
- Meet with the sponsor to understand:
- What problem are we solving or opportunity are we capturing?
- Why now? What’s the urgency or driver?
- What happens if we don’t do this?
- What’s the vision of success?
- Gather existing information:
- Business case or proposal documents
- Related project outcomes
- Market research or customer feedback
- Strategic plans that reference this need
- Understand the strategic context:
- How does this align with organizational strategy?
- Which strategic objectives does it support?
- What are the expected business benefits?
- Identify initial constraints:
- Budget envelope (if known)
- Timeline expectations or deadlines
- Resource availability
- Technology constraints
- Regulatory or compliance requirements
Step 2: Identify stakeholders
Map everyone who has interest in or influence over the project:
- Brainstorm stakeholder categories:
- Sponsor and funding authority
- End users and customers
- Project team members
- Functional managers providing resources
- Technical experts and advisors
- Regulatory or compliance bodies
- Partners or vendors
- Affected internal groups
- Executive leadership
- For each stakeholder, document:
- Name and role
- Interest in the project (what do they care about?)
- Influence level (high/medium/low)
- Attitude (supporter/neutral/resistor)
- Communication needs
- Key concerns or requirements
- Create stakeholder map:
- Power/Interest grid: who needs most attention
- Identify key decision makers
- Note relationships between stakeholders
- Identify potential conflicts:
- Competing priorities
- Conflicting requirements
- Political dynamics
Step 3: Define success criteria
Establish how we will know the project succeeded:
- Define outcome-based success criteria:
- What business outcomes must be achieved?
- What user/customer outcomes matter?
- What organizational capabilities will be created?
- Use SMART format: Specific, Measurable, Achievable, Relevant, Time-bound
- Define delivery success criteria:
- Scope: what must be delivered?
- Timeline: when must it be delivered?
- Budget: what cost constraints apply?
- Quality: what standards must be met?
- Define stakeholder-specific success:
- What does success look like to the sponsor?
- What do end users need to consider it successful?
- What do team members need for their success?
- Prioritize success criteria:
- Which criteria are must-have vs. nice-to-have?
- What tradeoffs are acceptable?
- If we can only achieve some, which matter most?
- Establish measurement approach:
- How will each criterion be measured?
- When will measurement occur?
- Who is responsible for measurement?
Step 4: Draft project charter
Create the formal document authorizing the project:
- Project overview:
- Project name
- Project manager (if assigned)
- Sponsor
- Start date and target end date
- Charter date and version
- Background and justification:
- Business problem or opportunity
- Strategic alignment
- Expected benefits (quantified if possible)
- Consequences of not doing the project
- Objectives and scope:
- Project objectives (SMART)
- High-level scope description
- Major deliverables
- Out of scope items (explicitly stated)
- Key assumptions
- Success criteria:
- Measurable success criteria from Step 3
- How success will be verified
- Constraints and risks:
- Known constraints (time, budget, resources)
- High-level risks identified
- Key dependencies
- Organization:
- Sponsor and authority
- Project manager and authority
- Key team members or roles
- Governance structure
- Resources:
- Estimated budget range
- Key resource requirements
- Funding source
- Approvals:
- Required signatures
- Approval conditions
Step 5: Review and approve charter
Obtain stakeholder buy-in and formal approval:
- Review with key stakeholders:
- Share draft with sponsor first
- Incorporate sponsor feedback
- Review with other key stakeholders
- Address concerns and questions
- Resolve conflicts:
- Identify disagreements on scope or approach
- Facilitate discussions to resolve
- Document decisions and rationale
- Escalate if needed
- Refine charter based on feedback:
- Update objectives if needed
- Clarify ambiguities
- Add missing information
- Ensure consistency
- Obtain formal approval:
- Schedule charter approval meeting if needed
- Present final charter
- Obtain sponsor signature
- Obtain other required approvals
- Document approval date
- Communicate approval:
- Notify stakeholders of approval
- Distribute approved charter
- File in project repository
Step 6: Plan kickoff meeting
Prepare for an effective project kickoff:
- Determine kickoff scope:
- Who needs to attend? (core team, stakeholders, extended team)
- How long should it be? (1 hour to half-day depending on complexity)
- What format? (in-person, virtual, hybrid)
- Create kickoff agenda:
- Welcome and introductions (5-10 min)
- Project overview and context (10-15 min)
- Objectives and success criteria (10-15 min)
- Scope and approach (15-20 min)
- Roles and responsibilities (10-15 min)
- Timeline and milestones (10-15 min)
- Communication and governance (10 min)
- Q&A and discussion (15-20 min)
- Next steps and actions (5-10 min)
- Prepare materials:
- Kickoff presentation deck
- Project charter (executive summary version)
- Team roster with roles
- Initial timeline or roadmap
- Communication plan overview
- Logistics:
- Book meeting room or set up virtual meeting
- Send invitations with agenda
- Prepare any team-building activities
- Arrange refreshments if in-person
- Test technology for virtual attendees
Step 7: Conduct kickoff meeting
Execute the kickoff to align and energize the team:
- Set the stage:
- Start on time
- Welcome everyone and thank them for their commitment
- Have sponsor speak to importance of project
- Facilitate introductions (name, role, fun fact)
- Present project overview:
- Share the “why” - business context and importance
- Present objectives and success criteria
- Review scope - what’s in, what’s out
- Show how this connects to organizational strategy
- Explain approach:
- High-level methodology or approach
- Major phases and milestones
- Key deliverables and timing
- Dependencies on other work
- Clarify roles and responsibilities:
- Project governance structure
- Key roles and who fills them
- Decision-making authority
- Escalation paths
- Establish working agreements:
- Communication norms
- Meeting cadence
- Tools and systems to use
- How to raise issues or risks
- Address questions and concerns:
- Open Q&A session
- Capture concerns for follow-up
- Ensure everyone can voice thoughts
- Generate commitment:
- Summarize key points
- Confirm next steps and immediate actions
- Express confidence in team
- End on energizing note
- Document outputs:
- Capture questions asked and answers given
- Note concerns raised
- Record any decisions made
- List action items
Step 8: Post-kickoff follow-up
Ensure kickoff momentum continues:
- Distribute materials:
- Send kickoff presentation to all attendees
- Share project charter
- Provide links to project repository/workspace
- Address open items:
- Follow up on questions that couldn’t be answered
- Schedule discussions for concerns raised
- Assign owners to action items
- Establish project infrastructure:
- Set up project workspace/repository
- Create communication channels (Slack, Teams, etc.)
- Configure project tracking tools
- Schedule recurring meetings
- Begin detailed planning:
- Transition to detailed project planning
- Assign first planning tasks
- Set deadlines for planning deliverables
- Send kickoff summary:
- Key decisions and agreements
- Success criteria confirmed
- Immediate next steps
- Where to find information
When to Use
- Starting a new project of any significant size
- Formalizing an initiative that has grown organically
- When multiple teams or departments will collaborate
- Projects with external stakeholders or customers
- When budget or resource allocation requires approval
- Initiatives with strategic importance
- When accountability and governance must be clear
- Projects that will span multiple months
Verification
- Project charter is complete and approved by sponsor
- All key stakeholders are identified and analyzed
- Success criteria are SMART and prioritized
- Kickoff meeting was conducted with key participants
- Team understands objectives, scope, and their roles
- Project infrastructure is established
- Transition to planning phase is clear
Input: $ARGUMENTS
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